Startupordown is a place where you can learn about the latest Startup companies and products. In additon, you can share your feelings about the company or product by rating them or leaving suggestions/comments. This allows you to see how others feel about the same company or product. What makes this website different is that all companies and their products are shown only by a video demo or screencast.

A screencast is usually a video screen capture with an audio narration but there are also plenty of ways of creatively showing a demo of the product.

Instead of the boring elevator pitch of some guy or girl talking about what their company does and what their product does, it can be shown in a video instead. The demo can give the viewer a good idea of the product as if they were actually using it. By showing the demo of the product, it allows for a more effective and efficient way of showing the purpose of the product and whether or not the viewer thinks it will be useful.

• Online video viewing across all age groups is strong and is becoming mainstream
• News and weather are leading content categories along with entertainment
• People take action after seeing online video content, especially those in upper income brackets
• Branded media site visitors are more responsive than portal and UGC visitors
• 80% recall seeing a video ad and 52% have taken action, including 16% making a purchase
• The Internet is the #1 media for each stage of the purchase process, outpacing all other media –especially true for upper income audiences

Source: Online Publishers Association June 2007, March 2006